Develop a clear and intentional social strategy built around your brand goals, audience behavior, and market positioning. From content pillars and platform direction to campaign concepts and posting strategy, I create a roadmap that ensures every piece of content has purpose, strengthens brand identity, and drives long-term growth.
Brand World & Creative Direction
Build a distinct visual and verbal identity that gives your brand a clear point of view. Through creative direction, storytelling, and editorial personality, I develop a cohesive brand world that shapes how your audience sees, feels, and connects with your brand across every touchpoint.
Product Seeding Programs
Get your product into the hands of the right creators, tastemakers, and communities through intentional gifting and strategic outreach. Using audience research, trend awareness, and a strong understanding of online culture, I identify people who genuinely align with your brand and influence consumer behavior.
Influencer Campaigns
Plan and execute influencer and UGC campaigns from start to finish, including creator sourcing, negotiations, briefing, contracting, content management, and reporting. I focus on building campaigns that increase awareness, drive engagement, and create high-performing content that feels natural to both the creator and your brand.